Manager, Performance Marketing

At WHOOP, we're on a mission to unlock and inspire performance for life.

WHOOP is hiring a Manager, Performance Marketing to help execute and optimize global paid media programs that drive sustainable member growth. This role will work closely with Brand Media, Marketing Analytics, Creative, Marketing Strategy & Operations, Product, and Finance to improve campaign performance and maximize the impact of our marketing investments. The ideal candidate is an analytical, results-oriented marketer who is comfortable operating across multiple paid channels, translating performance data into actionable insights, and continuously testing new ways to drive efficient growth.

RESPONSIBILITIES:

• Own the day-to-day management and optimization of paid media campaigns across key acquisition channels (i.e. paid social, search / shopping, programmatic, emerging channels), making informed adjustments to budgets, audiences, bidding, and placements to drive efficient member growth

• Manage channel budgets and forecasts while analyzing campaign performance to identify trends, optimize investment, and surface opportunities to improve CAC, ROAS, conversion, and overall marketing efficiency.

• Build and maintain a structured testing roadmap acros