Senior Analyst, Commercial Analytics (Digital Commerce)
At WHOOP, we're on a mission to unlock and inspire performance for life.
WHOOP is hiring a Senior Analyst to join the Commercial Analytics team and serve as a key analytics partner to our Digital Commerce business. In this role, you will own analysis and reporting across our direct-to-consumer and marketplace channels, translating data into insights that inform pricing, promotions, merchandising, and product strategy. You will help us understand what drives bookings, conversion, and margin across our digital storefronts and partner closely with Marketing Analytics to connect acquisition and traffic trends to downstream commercial performance.
RESPONSIBILITIES:
Serve as a key analytics partner to the Digital Commerce team, analyzing performance across direct-to-consumer and marketplace channels to identify opportunities that drive bookings, conversion, and margin growth.
Own analysis of digital pricing and promotions, including incrementality, cannibalization, discount depth, and pull-forward, to inform promotional strategy and investment decisions.
Analyze funnel and conversion performance, merchandising, product mix, attach rate, and average order value to understand the drivers of digital commerce performance and ident
