Senior Business Analyst (Brand Marketing)

At WHOOP, we're on a mission to unlock and inspire performance for life.

As WHOOP expands its global reach and introduces millions more people to the platform, brand investment plays a critical role in driving durable, long-term growth. WHOOP is hiring a Senior Business Analyst to join the Brand Marketing Analytics team to shape how we measure the impact of brand marketing investments. In this role, you will connect upper-funnel performance to long-term business outcomes, generate insights that inform marketing strategy, and enable smarter investment decisions through rigorous analytics and measurement.

RESPONSIBILITIES

• Brand Performance Analysis: Analyze brand campaign performance across media

  channels, creative executions, audience segments, and markets to identify trends,

  measure effectiveness, and generate actionable insights that improve brand investment

  decisions.

• Measurement Strategy & Experimentation: Partner with Brand, Media, and Data Science

  teams to design, execute, and evaluate brand measurement initiatives, including

  incrementality testing, brand lift studies, geo-lift experiments, marketing mi