Product Lead
About the Role
We're looking for a highly technical, product-obsessed Director-level leader to take full ownership of the product vision and roadmap for a fast-growing consumer mobile app. This role exists to decide what the product becomes — leading a cross-functional team of around ten people to scale from 100K to 1M+ monthly active users.
You'll be the driving force behind product strategy, working at the intersection of consumer mobile, AI-generated content, and rapid experimentation. If you thrive in high-growth environments and have a track record of shipping products that people love, this is your opportunity to shape the future of a TikTok-style mobile experience.
What You'll Do
Own the entire product vision, strategy, and roadmap for a consumer mobile app
Lead a cross-functional team of engineers, designers, and data specialists
Drive growth from 100K to 1M+ MAU through data-informed decision-making
Run live A/B tests and experiments that move headline metrics like retention and conversion
Make technical trade-offs with engineering around mobile and backend architecture
Define product strategy for a creation-first, UGC-focused application
Manage non-deterministic AI pipelines and their impact on QA and release planning
What You'll Bring
6+ years in product management, including at least 3 years owning a consumer mobile app across iOS and Android
At least 2 years of direct people management experience
Proven track record of scaling a consumer app from 100K to 1M+ MAU
Deep experience running live A/B testing and moving metrics like D1 retention, engagement, or conversion
Strong technical literacy around mobile, backend, and AI/ML pipelines
Genuine product taste and intuition for what makes consumer apps addictive and engaging
Bonus Points For
Experience with social, UGC, or short-form media apps
Shipping products where the core content is AI-generated
Managing AI pipelines and understanding their impact on product quality and release cycles
Background in hyper-casual gaming, creator ecosystems, or rapid prototyping environments
What Won't Be a Fit
Pure delivery or Scrum PM backgrounds who only execute backlogs prioritized by others
Product Owner profiles who translate decisions rather than making them
Lack of technical literacy regarding mobile, backend, or AI systems
Enterprise or massive-scale consumer backgrounds where you only owned a narrow surface at 50M+ MAU
Interview Process
45 minutes — Founders interview (vision, fit, and background)
1 hour — Decision exercise (how you'd approach our product challenges)
30 minutes — Spec & delivery interview (execution and technical depth)
Why Join?
Full ownership of product direction in a high-growth startup
Lead a talented, cross-functional team in London
Work at the cutting edge of AI-generated content and consumer mobile
Shape the future of a TikTok-style gaming and creation platform
Ready to build something millions of people will use? Apply now and let's talk about how you'd approach scaling this product.
