Organic Social Media Manager
About Winona:
Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.
Role summary:
The Organic Social Media Manager is responsible for the day-to-day operation of Winona's organic social channels: planning the content calendar, briefing the teams and creators who produce the work, publishing across platforms, and engaging externally to grow reach. The role translates the channel strategy set by the Head of Social and the performance insights provided by Growth into a consistent, on-brand presence that reaches women navigating menopause.
This is a planning and creative direction role. The Organic Social Media Manager owns the content plan and the posting strategy — what is produced, for which platform, when, and how often — and is expected to bring an independent point of view on the audience rather than executing recommendations without interpretation. Overarching channel strategy and all
