Senior Lifecycle Marketing Manager

About Wistia

Making videos is easy. Making them work for your business? That is where Wistia shines. Our end-to-end platform gives businesses the tools to create, host, share, and analyze videos and webinars, all in one place.

Our mission? To be the go-to video and webinar platform for businesses. And we know that mission starts with a team that feels valued, supported, and empowered to do their best work.

Why This Role Matters

The Senior Lifecycle Marketing Manager will play a critical role in helping our users discover, adopt and realize ongoing value with our product and features. This role will combine strategic thinking with analytical rigor and exceptional execution to serve a wide range of customers with unique needs, delivering the right message at the right moment.

This role will identify opportunities through customer insights and product data, design sophisticated lifecycle programs, lead customer engagement strategies for new products and features, and continuously evolve the user experience through experimentation. You’ll partner closely with Growth Product, Product Marketing