Senior Manager, DTC & Digital Marketing (ARG)
ABOUT ALLERGY RESEARCH GROUP
For 45 years, Allergy Research Group® has been a leading innovator and educator in the natural products industry, and is known for clean, high-quality, hypoallergenic supplements. We’re on a mission to partner with Healthcare Practitioners around the world, who are passionate about integrative medicine, and empower them with the tools necessary to help their patients achieve the confidence that comes from great health! Learn more at AllergyResearchGroup.com.
ABOUT THE ROLE
The Senior Manager, DTC & Digital Marketing role oversees the overall digital marketing strategy, including brand awareness, customer engagement, and conversion across direct-to-consumer and digital channels.
The role is responsible for the planning, execution, and optimization of digital marketing strategies focused on lead generation and demand growth, driving business performance by developing and executing strategies to attract, engage, and convert potential customers into qualified leads. This role requires a strong understanding of digital marketing channels, data analysis, and customer acquisition techniques to drive both B2B and B2C revenue growth.
What You Will Do
1. Lead Generation Strategy:
- Develop and implement comprehensive lead generation and DTC growth campaigns across digital platforms (SEO, PPC, social media, email marketing
