Growth Marketing Lead, Marketplace
About Wonderschool
Wonderschool is a marketplace connecting families with high-quality early childhood education providers. We help educators launch and grow childcare programs, and we help parents find the right care for their kids. We are hiring a marketing leader to own growth on both sides of that marketplace.
The Role
You will own acquisition for both sides of our marketplace: parents and providers. On the parent side, that means performance marketing, conversion optimization, and AI-powered personalization. On the provider side, it means grassroots recruiting: weekend events, community outreach, and social campaigns that get educators excited to join. This is a hands-on role for someone who can run a Saturday morning event for moms and then go deep on funnel analytics Monday morning.
What You'll Do
Parent growth
- Own the parent acquisition funnel: paid ads, landing pages, and on-platform conversion. You will be moving things around on the website constantly to improve conversion rates.
- Use AI tools to personalize and scale the parent experience, from ad creative to lifecycle messaging.
- Understand the demographics of the families we serve and tailor messaging by community, income level, a
