Marketing Manager
Workana is the largest remote work platform for talent in Latin America. Through Workana Premium, we connect exceptional professionals and teams with leading companies across the US, LATAM, and global markets.
We are rebuilding how we approach growth across the US and LATAM, and we are looking for a hands-on Marketing Manager to help us generate a consistent pipeline of qualified opportunities. This role will work directly with the leadership team, with strong visibility into the full commercial funnel.
The main objective is clear: generate qualified leads and help convert them into commercial pipeline.
Role Overview
As Marketing Manager, you will own key parts of Workana Premium’s growth engine, with a strong focus on lead generation, content distribution, storytelling, and commercial funnel performance.
This is not a role for someone who only manages marketing activities. We are looking for someone who has personally built demand, tested acquisition channels, created compelling content, and turned marketing initiatives into qualified sales conversations.
You will be expected to understand what is generating demand, what is not working, where prospects are getting lost, and what we should test next.
Responsibilities
- Lead qualified demand generation initiatives across US and LATAM markets.
- Identify target audiences, understand where they
