SEO Specialist

About the Role

We are looking for a Local SEO Specialist with hands-on, proven experience improving the visibility and rankings of local businesses on Google.

We are intentionally keeping this search broad. What matters most to us is practical Local SEO expertise, strong execution, and the ability to demonstrate real results — more than seniority, location, or a specific employment arrangement.

The ideal candidate understands how to improve a local business's presence across Google Search and Google Maps, can work independently, and knows how to turn SEO data into actionable strategies.

What You'll Do

• Optimize and manage Google Business Profiles (Google Maps).
• Conduct local keyword research and competitor analysis.
• Analyze local rankings and identify opportunities for improvement.
• Set up and manage local rank tracking.
• Implement On-Page and Local SEO optimizations.
• Manage local citations and ensure NAP (Name, Address, Phone) consistency.
• Analyze SEO performance using relevant SEO and analytics tools.
• Identify technical and content-related opportunities to improve local visibility.
• Work on AI Search Optimization / Generative Engine Optimization (GEO / AEO) strategies.
• Follow established processes while identifying opportunities t