Social Media Content Creator / Copywriter

About the Role

We’re looking for a Social Media Content Creator / Copywriter to develop and execute organic social media content for U.S. home service businesses, particularly contractors.

This role goes beyond simply creating attractive social media posts. We’re looking for someone who understands why a piece of content should exist, who it is targeting, what action or perception it should generate, and how it supports the overall business strategy.

Our team will provide the overall direction, but you’ll be responsible for turning that direction into a consistent, strategic, and engaging content plan.

What You’ll Do

• Develop organic social media content for U.S. contractors and home service businesses.
• Create the actual content, including copy, captions, concepts, and visual assets.
• Translate strategic direction into engaging social media content.
• Develop content pillars and recurring content formats based on the business and target audience.
• Write compelling, clear, and audience-focused social media copy.
• Create and maintain content calendars.
• Schedule and publish content across relevant social media platforms.
• Research the target audience, competitors, trends, and content opportunities.
• Adapt content based on performance and learnings.
• Explain the strategic re