Storytelling Marketing (Content Spike)
Your work days are brighter here.
We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
About the Team
Sana is an AI lab building superintelligence for work. We believe organizations can accomplish their missions faster when humans can effortlessly access knowledge, automate repetitive work, and learn anything with the help of agentic AI. As part of Workday, we are committed to building AI that augments people. If that's a mission that excites you, you're in the right place.
About the Role
We are seeking an experienced pi-shaped marketer to accelerate and steer Sana's next stage of growth. The ideal candidate thrives in fast-moving environments, enjoys operating in ambiguity, and combines strategic vision with a builder's mindset. They're an excellent writer and storyteller with a passion for enabling customer-facing teams to perform at scale.
What You'll Do
Own Content Strategy and Editorial Execution
Manage our editorial calendar across all channels, including launch moments and evergreen campaigns.
Conceptualize, write, and edit both long-form and short-form content across channels and formats.
Collaborate and execute on integrated brand marketing campaigns.
Script and structure video content including product demos, customer spotlights, and interview-style pieces.
Partner Across Sales, Product, and Brand
Partner with sales and product marketing to develop enablement materials, including pitch decks, one-pagers, competitive assets, and FAQ documents.
Build and maintain a deep understanding of our products to tell accurate and compelling stories, collaborating closely with engineering to stay ahead of launches.
Track content performance using analytics and work with the broader marketing team to refine strategy based on what's working.
Work cross-functionally with design and brand teams to ensure all content is polished and on-brand.
#SanaJobs
About You
Basic Qualifications
5+ years of experience in content marketing, brand marketing, and copywriting, with a proven track record of end-to-end execution and growing a brand following, ideally within a SaaS organization or tech startup.
Ability to originate and execute ideas independently, rather than waiting for a creative brief.
Experience creating visual assets autonomously, while knowing when to bring in expert design support.
Fluent in English.
Other Qualifications
Deep passion and talent for writing in all its marketing forms.
Strong eye for craft and taste in brand building, setting trends rather than following.
Track record of excellent problem-solving skills to handle complex challenges quickly and effectively.
Experience building strong relationships across teams to deliver the best results.
Data-driven approach with a focus on measurable outcomes.
Please include in your application a portfolio of your work.
Workday Pay Transparency Statement (For EU Locations Only)
Listed below is the base salary range applicable to this position. Workday pay ranges (and the precise pay offered to the successful candidate) are based on a number of objective criteria such as relevant experience and skills, and educational qualifications, level of responsibility, demands of the role, work location and business need. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants awarded by Workday Inc. For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location Base Pay Range: kr642,200 SEK - kr963,400 SEK Sweden
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Workday is committed to providing reasonable accommodations for qualified individuals during our application process, in order to perform one or more essential functions of their job, as well as regarding the use of AI tools for employment decision-making to any degree. Please see below for more details including how to request an accommodation as a qualified veteran, due to a disability or for religious reasons, or as otherwise provided under applicable law.
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If you require a reasonable accommodation, you may email [email protected], as far in advance as possible.
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