GTM Engineer, Web

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

Toast’s Marketing Operations AI team is the central team responsible for improving marketing performance, quality and efficiency with AI. As the team’s AI Solutions Specialist for Web, you’ll build the AI workflows and experiences that speed up web production and increase website conversion. You’ll also help drive AI adoption and fluency across the broader marketing org. You’ll be a part of the Marketing Operations AI Team, with a dotted line to Web & eCommerce, and work with Web Platform, CRO, PMM, SEO, Legal and Brand.

A day in the life (Responsibilities)

In your first 6 months: you’ll measurably cut web production cycle time and lift visit-to-opportunity conversion through AI-powered site experiences.

 Web production responsibilities 

• Map the page and copy the production process, including the SEO, PMM, Legal and Brand checkpoints, and build AI workflows that cut cycle time and rework.
• Standardize requirements intake with templates, inta