Manager, Marketing Analytics

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. 

Toast is seeking a Marketing Analytics Manager on the Marketing Analytics team to help us make smarter, faster decisions across the customer journey, with particular focus on customer lifecycle. In this role, you’ll wed new and existing customer data with upsell marketing campaigns & sales tactics to optimize how we expand customer ARPU over the lifespan of our Toast customers. This role will also include considerations for product activation and adoption (to reduce churn), as well as taking a role in shaping Toast Shop, our ecommerce store for Toast customers. While the majority of time will be spent focusing on upsell tactics, we also expect this manager to understand Toast’s new business model, and how this informs future upsell tendencies. We further expect this individual to serve as the link between Customer Marketing and Growth Sales, an increasingly important role as we aim to optimize Toast’s self-service strategy with the company’s proven growth sales motions.

A day in the life (Responsibilities):

• Serve as the lead analyst for Toast’s upsell motions
• Determine how to address new customers with upsell tactics and marketing