Manager, Marketing Operations - Ad Tech Lead

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

We create technology to help businesses grow and succeed. Our Marketing Operations team is looking for a technically sharp, operationally minded Manager to own the infrastructure behind our paid media program — from pixel to pipeline, feed to finance. This role is the engine behind our buying team, ensuring every campaign we run is accurately tracked and our media buyers can focus on performance rather than data.

A day in the life (Responsibilities) 

• Own the full signal path for Paid: serve as the single technical owner across Tracking/Pixels, Program/Campaign, Audience/Conversions API, and Control Tower - partnering with Paid on requirements once and carrying them across every team, rather than Paid routing to individuals separately
• Tag & pixel infrastructure: own event tracking, conversion signals, and audience data flows across ad platforms (Meta, Google, TikTok, Bing, ChatGPT, etc.) via offline conversion tracking and server-side tagging
• Marketing automation: manage and optimize Marketo paid program setup, scoring, audie