Associate Director, Solutions Planning
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Solutions Planning, Associate Director – Pan Regional
2783
Location: London
Reporting to: Solutions Planning, Director
About WPP Media Solutions
WPP Media Solutions sits at the heart of WPP’s media, data, technology, and performance ecosystem, bringing together best-in-class planning, activation, data, and commerce capabilities to solve complex client growth challenges. Working across WPP’s agency brands and specialist units, Media Solutions is designed to deliver integrated, future-proofed media strategies that are people-first, privacy-safe, and outcomes-driven.
In 2026, WPP Media Solutions continues to lead the industry in applying AI-enabled planning, advanced measurement, and cross-channel innovation to help brands connect with audiences in meaningful, measurable ways.
Role Overview
As a Solutions Planning Associate Director within the Pan Regional team, you’ll be crucial in protecting and growing revenue from our priority clients, leading new client onboarding, and ensuring best-in-class delivery of our Media Solutions across multiple markets.
You’ll be the primary point of contact for key client concerns, a champion of process efficiency, and a vital link between the day-to-day work of the Solutions Planning team and strategic client workstreams.
The role requires the ability to navigate the complexities of multi-market planning and delivery, ensuring our solutions can be effectively and consistently delivered across markets.
This role demands a sharp eye for detail, strong team management skills, and a commitment to operational excellence.
Key Responsibilities
Protect & Grow Revenue
- Focus on top clients to retain, protect, and grow spend, taking ownership of newly converted clients as they onboard.
- Address client concerns and blockers, collaborating with senior stakeholders across agency teams and markets to maintain pipeline stability and monthly commitments.
- Contribute to new business pitches when needed.
Manage Client Relationships
- Support Director to own senior client lead relationships, ensuring a deep understanding of their business priorities, challenges and competitive landscape.
- Lead sessions with key stakeholders to educate agency and client teams on Media Solutions planning principles and best practices.
- Build strong relationships across relevant local markets to support effective pan-regional planning and delivery.
Educate & Enable
- Be the first point of contact and identify cross/up-selling opportunities and timings.
- Possess an in-depth understanding of client objective frameworks and our Media Solutions measurement offering, effectively proving out value.
- Empower the team to adopt new processes and educate agencies and internal stakeholders.
- Collaborate with the Marketing Science team to create custom data strategies for key clients when needed.
Lead & Optimise Team Operations
- Lead on and embed best practices within the team, ensuring high standards of delivery across markets.
- Line manage and develop team members, providing guidance and support for day-to-day operations, personal development and career growth.
- Act as an escalation point for core process, ways of working and client challenges – being the link between senior and junior team members.
