Paid Social Specialist

The role / impact

As a Paid Social Specialist, you will shape and execute paid social strategies that directly connect small businesses, accountants and bookkeepers with Xero’s platform. You will plan, launch, and optimise full funnel campaigns across key platforms to drive scalable growth and measurable return on investment.

By managing budget allocation, audience targeting, and campaign testing, your work directly influences how global audiences discover Xero. You will turn campaign data into actionable insights, refining customer journeys and helping small businesses thrive around the world.

The team & how they connect

You will join a collaborative performance digital team that sits at the intersection of marketing, data, and creative design. The team works closely with data science, creative optimisation, and brand specialists to deliver cohesive paid social strategies. Together, they share ideas openly, experiment with new ideas, and support each other to reach common goals.

Initially, the role will focus on:

• Launching and managing high-performing campaigns across Meta, TikTok, Reddit and LinkedIn using platform-native tools and analytics software