SEM Senior Manager
The role / impact
As the SEM Senior Manager, you will play a critical role in shaping the future of Xero’s global Paid Search program. This is a highly technical, hands-on role focused on using automation, AI and data to unlock scalable growth and improve how our SEM operation works.
You will help evolve the technical foundations of the channel, from AI-powered optimisation workflows and automation through to feeds, scripting and new ways of using emerging technology across search. You’ll work closely with SEM specialists, Data Science, Marketing Technology and Product teams to turn complex performance challenges into scalable solutions.
Your impact will go beyond campaign optimisation. You’ll help define how Xero applies AI and automation to Paid Search, build systems that improve decision quality and speed, and act as a senior technical voice across the organisation, translating complex ideas into clear opportunities for senior stakeholders.
The team / how they connect
You will join Xero’s global SEM team, a specialist group spanning technical SEM, bidding and optimisation, creative and AI. The team manages Paid Search across Xero’s global markets and is focused on using data, experimentation and technology to continually improve performance and unlock new grow
