Senior AB Journey Manager - Onboarding
The role and its impact
As our Senior AB Journey Manager for Onboarding, you will design and optimise the onboarding journeys that accountants and bookkeepers move through when they first partner with Xero. Your work will shorten the time it takes a new partner to get real value from Xero, lift activation rates, and build the foundation for long term revenue growth across one of our most important channels. You will own the acquisition and onboarding performance funnel, mapping how product, digital, AI and human led touchpoints connect for each entry point and partner segment, then using research, behavioural data and funnel analytics to find the friction worth removing and the moments worth improving.
From there, you will Go Bold by designing and running experiments that test new onboarding models, offers, messaging and channel mixes, using propensity scoring and AI powered personalisation to reach the right partner with the right action at the right moment. You will turn results into a prioritised roadmap, bring Product, Marketing, Sales and Customer Success along with you, and Go Further by scaling what works into globally aligned playbooks that regional teams can tailor to their own partners. This role sits where strategy meets execution, so you will be as comfortable setting a twelve month vision as you are building the tracking, the campaign brief
