Tiktok Shop Analyst

About the Position

We are looking for a TikTok & Social Commerce Analyst to join YABA's marketing team and own our organic and paid presence on TikTok across our brand portfolio (NaturaleBio, MatchaDNA, Incite Nutrition and others). This is a hands-on role at the intersection of content strategy, performance analytics, and social commerce.

You'll work closely with our content creators, PPC team, and brand managers to grow our reach, build community, and drive measurable impact on sales.

How you will contribute

TikTok is one of YABA's key growth channels. The best TikTok Analysts at YABA don't just track metrics, they connect content performance to business outcomes. They understand the algorithm, identify winning creative patterns, brief creators effectively, and are equally comfortable analyzing a data dashboard and scrolling the FYP to spot emerging trends.
You'll bring rigor to a channel that moves fast, and you'll help us build a scalable, compliant, and high-performing TikTok presence.

As a member of this team you will

• Plan, create, and publish organic TikTok content across YABA's brands, briefing creators and iterating based on performance.
• Manage the affiliate and creator program end-to-end: recruiting, briefing, tracking performance, and ensuring compliant disclosure.
• Own TikTok analytics and reporting across orga