Performance Marketing Lead.

The Role

We're hiring one hands-on leader to own all of AllCare's performance marketing — SEO, SEM/paid media, and marketing automation — end to end. You will be the person accountable for turning marketing spend into qualified demand: senior living facilities and operators evaluating a care partner, and the families and caregivers searching for care for a loved one.

This is a build-and-run role, not a manage-from-the-sidelines one. You'll set the strategy, then execute it yourself: standing up the channels, the tracking, and the funnel, and driving measurable results fast. As the program proves out, you'll have the opportunity to build a team beneath you.

What You'll Own

• Full-Funnel Strategy & Execution: Own AllCare's performance marketing across SEO, SEM/paid media, and marketing automation — from strategy to daily execution — tied directly to pipeline, cost per acquisition, and growth targets.
• Paid Media & SEM: Build, run, and optimize paid campaigns across Google Ads, Microsoft/Bing, Meta, and LinkedIn to reach facility decision-makers and families; own budgets, bidding, audience segmentation, and ROI.
• SEO & Local Search: Lead technical, on-page, content, and local SEO to win organic visibility for senior care, chronic care management, and related terms across our target markets and service-area pages.
<