Programmatic Marketing Manager
About YSI
Yellow Social Interactive is a dynamic and innovative leader in the social gaming industry, dedicated to creating engaging and interactive experiences across various platforms. Our commitment to excellence and trust sets us apart in the market.
We seek exceptional, talented individuals who aim for excellence. With offices in Gibraltar, Antigua, and bases in Malta and the Philippines, plus a global remote team, we welcome motivated people capable of building and scaling business functions.
Job Purpose
YSI is looking for a commercially minded and technically strong programmatic acquisition specialist to own and scale performance across in-app networks, DSPs, display, native and retargeting. Initially focused on platforms including AppLovin, Unity Ads, Moloco, Yahoo DSP and Taboola, the role will also build a structured test-and-learn roadmap across emerging channels such as CTV, DOOH and podcasts.
Working closely with Analytics, Creative, Product and Partnerships, the role will optimise not only acquisition volume and efficiency, but conversion to sign-up and purchase, customer quality and long-term value across web and app.
Areas of Responsibility
Channel Management
- Own and optimise paid acquisition campaigns across assigned programmatic, in-app, display, native and retargeting channels
- Manage budgets, spend pacing and
