Lifecycle & Product Marketer

About YoungOnes

At YoungOnes, we are redefining how work gets done. As a fast-growing digital marketplace, we connect workers with clients in real time. We are on a mission to make work as flexible and engaging as possible.

The Role
Are you a data-driven marketer who thrives on designing seamless user journeys and turning behavioral insights into impactful campaigns?

As our Lifecycle & Product Marketer, your primary goal is to increase engagement, activation, and retention across both sides of our marketplace, workers (B2C) and clients (B2B). Sitting at the intersection of marketing, product, and sales, you will own the end-to-end lifecycle strategy, optimize automated CRM programs, and drive feature adoption to ensure high conversion rates from signup to long-term loyalty.

Key responsibilities: 

• Develop, execute, manage and optimise strategy for lifecycle marketing campaigns across email, push notifications, and in-app messaging using Braze and Hubspot;