Senior Marketing Officer

About Zaincash

ZainCash Iraq is a leading mobile wallet in Iraq and recognized as Forbes top Fintech company of 2023 and 2024 as well as GSMA’s Best Mobile Innovation Supporting Humanitarian Situations. The company offers a range of consumer and business services including local and international money transfer, bill payments, companion payment cards, payroll, aid disbursement, and more. For more information, please visit www.zaincash.iq.

Responsibilities:

• Develop and implement marketing strategies and campaigns to drive customer acquisition, engagement, retention, and transactions.
• Lead marketing activities and projects end-to-end, including planning, budgeting, execution, and performance evaluation.
• Analyze customer behavior, market trends, and campaign results to identify opportunities and improve marketing performance.
• Coordinate with internal teams, stakeholders, agencies, and vendors to ensure effective and timely execution of marketing initiatives.

Requirements

• from 2 to 3 years of proven experience in marketing, preferably in fintech, digital payments, or a related industry.
• Strong knowledge of marketing strategies, customer engagement, market research, and data-driven decision-making.
• Strong understanding of customer behavior, campaign planning, pe