Digital Marketing & Growth Lead Manager
Role Overview
We are looking for a commercially driven Digital Marketing & Growth Lead to lead the development and execution of our digital marketing and influencer strategy in Indonesia.
This role will be responsible for making campaign & promotion strategies both online and offline, building and managing a strong network of KOLs, financial content creators, influencers, trading communities, and relevant digital partners to drive brand awareness, user acquisition, app registrations, account activation, deposits, and overall business growth.
The ideal candidate should have strong knowledge of the Indonesian digital and influencer ecosystem, excellent commercial negotiation skills, and the ability to manage KOL activities based on measurable business performance rather than visibility alone.
Key responsibilities
1. KOL Strategy & Business Growth
- Develop and execute the overall KOL and influencer strategy aligned with the company's business and user acquisition objectives.
- Identify the most effective KOL segments, platforms, content formats, and communities for promoting the company's trading application and services.
- Build a scalable KOL acquisition pipeline across platforms such as TikTok, YouTube, Instagram, X, Telegram, and other relevant channels.
- Continuously explore new KOLs, financial educators, trading communities, and digital partnership opportun
