Marketing Manager / Senior Marketing Specialist

Job Overview

We are seeking a highly driven, results-oriented, and multi-faceted Marketing Manager or Senior Marketing Specialist to play a pivotal role in our market expansion and brand-building initiatives.

In this role, you will lead data collection, analysis, and interpretation of customer and market trends to drive core brand strategies. You will also be responsible for expanding online acquisition channels, optimizing acquisition costs, and driving conversions for both affliates and C-end retail clients. Additionally, you will provide critical execution support for offline experiential events to strengthen brand equity and awareness.

Core Responsibilities

1. Data Analysis & Project Management (50%)

• Business Data Monitoring: Deeply monitor and analyze customer behavior, trading activity, and deposit patterns to provide robust data support and actionable business insights.
• Strategic Output: Periodically deliver customer segmentation frameworks, annual operational strategies, and comprehensive event ROI analysis reports to back management decisions with data.
• Value Optimization: Continuously track and optimize Customer Lifetime Value (LTV) and design tailored retention/growth strategies for high-value VIP clients.
• Cross-functional Orchestration: Oversee and manage key projects within