Group Vice President, UK Customer Growth - CRM

The Group Vice President, UK Customer Growth will lead Zeta’s strategy to protect, grow and materially expand its existing UK enterprise customer base.

This is a senior, hands-on player-coach role combining strategic account leadership, executive customer engagement, commercial growth, forecasting and a strong understanding of customer delivery.

The successful candidate will personally own a significant portfolio of enterprise customers and lead the growth agenda across Zeta’s highest-value UK relationships, while also developing the wider UK customer account organisation.

The role is focused exclusively on existing customer growth rather than new-logo acquisition.

The GVP will establish an integrated Protect & Grow model across priority customers, aligning Account Management, Customer Success, Sales, Strategy, Solution Consulting, Product, Marketing, Activation and Delivery around shared customer outcomes.

The ambition is to drive multi-year, multi-million-pound expansion across Zeta’s largest customer relationships, not incremental upsell.

 

Key Responsibilities

Protect and Grow the UK Customer Base

• Own retention, Net Revenue Retention (NRR) and existing-customer revenue growth across priority UK enterprise accounts.
• Lead the strategic growth agenda for Zeta’s highest-value customers.
• Build multi-year account growth strategies aligned to customer business, marketing, data and technology priorities.
• Identify and develop significant cross-sell and expansion opportunities across the Zeta portfolio.
• Translate renewal cycles, transformation milestones and buying signals into structured expansion pathways.
• Establish a scalable Protect & Grow model for future EMEA expansion.

 

Lead Strategic Customer Growth

• Act as senior strategic account lead for Zeta’s most important UK customers.
• Develop account-specific growth hypotheses based on customer strategy, priorities and technology landscape.
• Personally originate, progress and close complex, multi-million-pound expansion opportunities.
• Orchestrate long-cycle enterprise deals across multiple stakeholders, products and internal teams.
• Own commercial strategy, deal progression and executive alignment on major expansion opportunities.
• Identify whitespace to increase Zeta’s share of customer marketing and technology investment.
• Build and maintain a qualified strategic expansion pipeline focused on material growth.

 

Executive Customer Leadership

• Build trusted relationships with CMOs, CIOs, CDOs, CEOs and other senior executives.
• Operate credibly with Executive Committee and Board-level stakeholders.
• Elevate relationships from operational to economic buyer and executive sponsor level.
• Lead strategic conversations on transformation, investment, growth and long-term partnership.
• Ensure executive coverage, stakeholder mapping and sponsorship across all priority accounts.
• Run executive business reviews, workshops and transformation sessions.
• Act as escalation point for Zeta’s most strategic UK customers.
• Mobilise Zeta executive sponsors where they can add maximum value.

 

Drive Strategic Expansion

• Translate customer priorities into compelling Zeta value propositions.
• Coordinate expansion across Zeta capabilities including data, identity, AI, lifecycle marketing, loyalty, personalisation, activation, media and services.
• Introduce additional Zeta capabilities in a value-led, non-disruptive way.
• Ensure expansion is driven by measurable customer outcomes, not product push.
• Partner with enterprise sellers and specialists on complex opportunities.
• Mobilise cross-functional resources around key deals.

 

Own Expansion Pipeline and Forecasting

• Own existing-customer growth forecasting and strategic expansion pipeline across the UK portfolio.
• Maintain