Vice President Enterprise Sales - CRM

Zeta is looking for an entrepreneurial enterprise sales leader to build and scale our UK new-logo business.

The Vice President Enterprise Sales – UK CRM will own the strategy, execution and performance of Zeta’s enterprise new-business organisation, with responsibility for building a repeatable sales engine and winning strategic enterprise customers.

Initially operating as a player-coach, this leader will personally engage in Zeta’s largest and most strategic new-business opportunities while leading and developing the existing Enterprise Account Executives. As the UK business grows, they will recruit and scale a high-performing Enterprise Sales organisation.

This role is focused exclusively on new-logo acquisition, working alongside a separate Customer Growth organisation responsible for retention and expansion of existing customers.

Key Responsibilities

Lead UK Enterprise New Business

• Own and execute Zeta’s UK enterprise new-logo sales strategy.
• Deliver the UK new-business ARR target.
• Build a predictable and repeatable enterprise sales engine.
• Establish target-account, territory and opportunity strategies.
• Maintain sufficient qualified pipeline to consistently achieve revenue targets.
• Drive rigorous forecasting, pipeline inspection and deal management.
• Translate market opportunities into clear commercial priorities and execution plans.

Win Strategic Enterprise Customers

• Personally engage in and help lead Zeta’s largest strategic new-business opportunities.
• Build senior relationships with CMOs, CIOs, CDOs, CEOs and other executive decision-makers.
• Navigate complex, multi-stakeholder enterprise buying processes.
• Coach teams through discovery, solution development, business cases, commercial negotiations and close.
• Help structure and negotiate complex six- and seven-figure enterprise agreements.
• Develop executive sponsorship strategies for priority opportunities.
• Create lighthouse customer wins that strengthen Zeta’s position in the UK market.

Build and Lead the Enterprise Sales Organisation

• Lead, coach and develop UK Enterprise Account Executives.
• Recruit high-calibre enterprise sellers as the organisation scales.
• Establish clear expectations, performance standards and accountability.
• Conduct regular pipeline, forecast and deal reviews.
• Provide hands-on coaching on strategic opportunities.
• Build a high-performance culture centred on customer value, collaboration and consistent execution.

Build the UK Go-to-Market Motion

• Partner closely with SDR, ABM and Field Marketing to create and convert enterprise pipeline.
• Work with Solutions Consulting, Product, Data and Services teams to develop compelling solutions for enterprise customers.
• Partner with Customer Growth to ensure successful transition of new customers following acquisition.
• Develop relationships with consultancies, agencies and strategic partners that can influence or originate enterprise opportunities.
• Provide market, customer and competitive insight to UK and global leadership.
• Represent Zeta with enterprise prospects, partners and industry leaders.

Success Measures

• New ARR
• New-logo acquisition
• Enterprise pipeline creation and coverage
• Individual and team quota attainment
• Forecast accuracy
• Win rate
• Average deal size
• Sales cycle progression
• Enterprise team performance
• Executive relationships within strategic prospects

Experience & Capabilities

• 10+ years of successful enterprise technology or SaaS sales experience, including significant sales leadership experience.
• Proven experience leading and developing high-performing Enterprise Account Executives.
• Strong track record of delivering enterprise