CRM & LIfecycle Specialist
The Role
Ziina is looking for a CRM & Lifecycle Specialist to own lifecycle marketing end-to-end.
This is a high-ownership, high-impact role. You'll own the full lifecycle experience for the businesses and individuals who use Ziina, from sign-up and first activation through to long-term retention, and you'll be accountable for the results. You won't be executing someone else's plan: you'll set the lifecycle strategy, decide what to test, build it yourself in Braze, and report on what it moved.
We're at a major inflection point in our growth, and lifecycle is one of our biggest levers. Your work will directly shape activation, retention and revenue at one of the region's fastest-growing fintech platforms, and you'll work side by side with product, growth and leadership to make it happen.
As a CRM & Lifecycle Specialist at Ziina, you will:
Own Ziina's lifecycle strategy end-to-end: define the journeys, priorities and roadmap for onboarding, activation, engagement, retention and win-back.
Build, launch and optimize lifecycle campaigns and automated journeys across email, push and in-app using Braze. You'll set the direction and be hands-on in the tools.
