Posted 2mo ago•London
Head of Marketing Analytics
HeadHybrid (London)~€11,750 – €16,700 / moEst.
Required Skills
Marketing AnalyticsGrowth AnalyticsCustomer AnalyticsAttributionCRMLTV Modeling
Job Description
Partner with senior stakeholders to solve complex marketing and growth challenges
Translate strategic business questions into analytical work that drives action
Lead, coach and develop a team of four Marketing Analysts
Guide measurement approaches across acquisition, CRM and growth activity
Build a strong measurement and attribution approach for an increasingly complex multi-channel acquisition approach
Define and champion the long-term vision and strategy for Marketing Analytics, ensuring the function evolves to support Zopa's growth ambitions and changing marketing landscape
Improve the maturity of Marketing Analytics frameworks, processes and capabilities
Influence decisions relating to customer acquisition, growth and marketing effectiveness
Build strong relationships across Marketing, Growth and Analytics teams as well as broader product stakeholders
Ensure analytical outputs are commercially impactful and actionable
Maintain high standards of analytical quality and rigour
Mobile app experience, including app measurement such as attribution, paid acquisition measurement, and linking installs through to activation, retention and LTV or similar
Strong experience in Marketing Analytics, Growth Analytics, Customer Analytics or a closely related field, with an exposure to a broad range of marketing measurement requirements across the funnel
Deep domain expertise and understanding of the unique challenges of marketing measurement and performance analytics
Proven track record of leading analysts and you enjoy coaching, mentoring and developing teams
Ability to operate comfortably between strategic conversations and analytical detail
Experience improving the maturity of analytics functions rather than simply maintaining established processes
A strong problem solver who can break down complex business questions into practical analytical approaches
You can build credibility with senior stakeholders across both marketing and analytics functions
You bring enough technical depth to challenge thinking, review analytical approaches and maintain analytical standards
Comfortable working in an environment that is still evolving and where there is opportunity to shape the future direction
Background in marketing or media agency environments
Exposure to customer acquisition attribution, CRM, next best action / lifetime value modelling
Experience with multi-touch attribution and marketing mix modelling to enhance effectiveness
Track record leading analytics transformation or maturity improvement programmes
Experience operating in fast growing organisations where analytics capabilities are still being established
Financial services or fintech exposure
Familiarity with AI enabled analytics approaches and tools
Our Story
Hello there. We’re Zopa.
We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com!
We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces.
If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife
Marketing Analytics is becoming an increasingly important capability within the business, and this role will play a key part in shaping what that function looks like over the coming years.
This is a really exciting opportunity to join at a pivotal point in the team's evolution. You'll help shape how Marketing, CRM and Growth teams use analytics to make better decisions about customer acquisition, engagement, experimentation and marketing investment, while leading a growing team and influencing decisions that directly impact business growth.
Rather than inheriting a fully mature function, you'll help build capability, improve ways of working and establish Marketing Analytics as a strategic capability that informs growth strategy, customer value and investment decisions across the business.
A day in the life
About you:
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