Design Lead

Job Title

Design Lead

Job Description

Design Lead

So, who are we?

IG Group is a FTSE 100 fintech operating across five continents, serving over 1.4m customers and handling billions of dollars in transactions – built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses.

The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next.

Join us at IG – the future gets built here.

Your Team:

This role sits within IG Consumer's in-house Creative Studio, leading a team of Brand Designers and working closely with motion design, copywriters, and marketing managers to deliver outstanding brand work for IG Consumer. The Design Lead drives design direction in the Studio — setting quality standards, providing direction, and delivering design toolkits at scale. The Design Lead will spearhead a brand design ecosystem, and will be comfortable translating agency creative into scalable campaign toolkits.

Your role in the Team’s Success:

IG Consumer is looking for a Design Lead to lead the development of our brand design system and shape our visual identity across all touchpoints — from our digital platform and campaigns to educational content and branded experiences. This is a senior creative role within the in-house Studio, requiring both exemplary hands-on craft and design direction experience to lead a team delivering brand design at scale. You will translate complex financial concepts into intuitive, compelling visual narratives.

What you’ll do:

• Lead design direction by setting a high bar in the Studio, evolving our visual identity and brand design system across the marketing funnel, including digital channels, CRM, social, web, performance and OOH, defining how the brand looks and flexes across all formats.

• Lead and develop a team of Brand Designers, providing day-to-day design direction and formal line management to raise the quality bar across all Studio output.

• Get under the skin of briefs by shaping concepts upstream in partnership with marketing and content stakeholders before they're executed at scale.

• Champion AI as a tool that expands design possibilities — using it to explore more ideas, personalise creative across markets, and push the brand design system further and faster.

• Partner with copywriters, marketing managers, motion design, and product to deliver integrated, multi-channel campaigns from concept through execution.

• Maintain hands-on involvement in high-profile design work, leading by example on craft alongside broader Studio responsibilities.

• Translate agency-led campaign concepts into scalable creative toolkits, enabling consistent, on-brand delivery across all channels.

• Act as the final quality checkpoint across all Studio design, ensuring all output meets brand guidelines and standards before it ships.

• Build strong relationships across Marketing and the wider business, championing the value of design and confidently defending creative concepts and brand integrity in senior stakeholder conversations.

• Proactively contribute to the evolution of IG's brand guidelines, aligning closely with the Head of Creative and Head of Brand Marketing.

• What You'll Need:
• Deep understanding of design across a breadth of channels and formats — digital, print, and motion — with the ability to create multi-channel design solutions at scale.

• Proven experience leading brand design at scale, with examples such as brand evolutions, 360 campaigns, or email design systems.

• Exemplary hands-on design craft, with a portfolio demonstrating the ability to lead by example across a team.

• Demonstrable experience using AI tools within a design workflow.

• A strong photographic eye, with the ability to source and art direct imagery across formats — whether through stock libraries today or photography production in future.

• Expert-level proficiency in Figma (our core brand design engine), Adobe Creative Cloud, and experience using brand portals and digital asset management (DAM) systems.

• Strong stakeholder management experience — building relationships across the business and championing the value and impact of design to colleagues outside the team.

• Excellent presentation skills, with the ability to present ideas and design rationale persuasively and confidently to senior stakeholders.

• Expert understanding of data-driven design for digital marketing — using performance and brand data to inform and optimise creative across the funnel.

• Resilient and action-oriented, able to think and move fast in a high-velocity, startup-like environment — without compromising on quality.

• Experience designing for diverse audiences, with an understanding of how creative needs to flex through customer segments across different markets.

The perks

It really is more than a job. We think like a start-up, but we deliver like a FTSE 100 — so the bar is high, and we won't pretend otherwise. We work hybrid, which means three days in the office. We’ll recognise your talent and make sure that you can still have a life – at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off… the list goes on. Competitive salary

• Flexible Benefits Package on top of your salary (12%)
• Private medical cover
• Life insurance
• Contribution to gym memberships
• 25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total)
• The option to buy or sell holiday days
• Unlimited access to the LinkedIn Learning Platform
• A comprehensive global and local onboarding process
• Employee-led LGBTQ+, Women's, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture
• Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents
• Option to participate and create ESG initiatives based on IG Brighter Future Fund

Number of openings

1