Marketing Director

You will lead marketing strategy and execution across consumer and trade audiences, ensuring that campaigns deliver measurable business results while strengthening brand positioning and customer relationships.

• Own performance marketing strategy, budget allocation, and optimization across Google Ads, Meta, affiliate programs, and other paid acquisition channels, prioritizing gross profit after variable costs.

• Develop and execute marketing initiatives for the B2B trade program, attracting and retaining high-value interior designers, architects, and hospitality clients in partnership with the sales team.

• Manage the overall marketing budget, vendor relationships, agency partnerships, contracts, and renewals.

• Integrate creative development with performance marketing by briefing campaigns, structuring creative tests, analyzing results, and applying insights to improve outcomes.

• Lead email, SMS, and lifecycle marketing for both consumer and trade audiences, balancing engagement, content, retention, and revenue generation.

• Coordinate promotional campaigns with merchandising teams while maintaining agreed profitability and margin targets.

• Oversee organic social media and customer review channels, including Instagram, Pinterest, and Trustpilot.

• Manage affiliate marketing programs end to end, including partner performance, editorial relationships, and publisher collaborations.

• Establish reliable cross-channel measurement and reporting in collaboration with finance and data teams to support informed business decisions.

• Own the go-to-market strategy and marketing calendar, translating quarterly brand and trend direction into product launches, campaigns, and seasonal initiatives.

• Coordinate campaign planning and execution across merchandising, creative, and trade teams to ensure consistent delivery.

• Lead, mentor, and develop the marketing team, including email and SMS, creative, and copywriting specialists, while managing external performance marketing partners.

• Define team priorities, establish clear responsibilities, and determine future hiring needs as the business grows.

• Drive first-year outcomes, including profitable marketing growth, stronger trade acquisition, trusted measurement practices, and continued team development.

Requirements:

The ideal candidate is a commercially minded marketing leader with strong e-commerce expertise, a creative perspective, and the analytical skills needed to turn marketing investment into sustainable profitability.

• At least 7 years of experience in e-commerce marketing, including 3 or more years leading performance marketing and managing budgets.

• Hands-on expertise in Google Ads, Meta advertising, affiliate marketing, and multi-channel campaign optimization.

• Demonstrated success driving profitable growth rather than focusing solely on revenue or acquisition volume.

• Experience marketing to B2B or trade audiences, such as designers, architects, hospitality professionals, or other business buyers, or a well-developed strategy for building these segments.

• Experience owning a marketing budget or P&L and partnering with finance on forecasting, contribution margin, and profitability-driven investment decisions.

• Strong understanding of how creative strategy influences performance, including the ability to develop briefs, structure experiments, and interpret creative testing results.

• A strong eye for design, branding, and product storytelling, with the ability to distinguish compelling creative from ineffective messaging.

• Comfort working with marketing analytics and measurement tools, including GA4 and BigQuery or comparable platforms.

• Proven ability to manage, coach, and develop a small team while coordinating external agencies and business partners.

• A builder's mindset, with the ability to introduce structure, establish priorities, and remain hands-on in a lean, fast-moving environment.

• Experience in home furnishings, furniture, or design-led retail is a plus.

• Familiarity with Klaviyo for email and SMS marketing, as well as Instagram and Pinterest for organic social media, is advantageous.

• Strong communication, analytical thinking, collaboration, and leadership skills.

• Ability to work remotely and collaborate effectively with a distributed team.

Benefits:

• Competitive base salary: $150,000–$200,000 per year.

• Annual bonus: Additional performance-based compensation.

• Retirement savings: 401(k) plan with employer matching.

• Healthcare coverage: Dental and vision benefits.

• Paid time off: PTO to support work-life balance.

• Remote flexibility: Location-independent work arrangement.

• Leadership opportunity: Direct collaboration with executive leadership and the ability to shape the marketing function.

• Team-building opportunity: The chance to develop a growing team and establish scalable marketing practices.

• Strategic impact: Significant ownership of profitable growth, customer acquisition, and expansion of the B2B trade business.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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