Principal Program Management (Customer Reviews)

Company Introduction

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

Role Overview

Coupang Taiwan is seeking a strategic, data-driven Principal Program Manager to lead and scale our Customer Reviews ecosystem alongside critical cross-functional retail initiatives.

Sitting within the TW Selection Management team, this role operates at the intersection of Program Management, Product Strategy, and Business Operations. You will act as the central hub connecting global engineering roadmaps with local market needs.

Unlike traditional program management, this position requires a hands-on, product-owner mindset. The ideal candidate thrives in ambiguity, autonomously builds net-new solutions from scratch, and influences roadmaps across the organization to drive engagement and conversion for Coupang Taiwan.

What You Will Do

• Lead the 0-to-1 strategy, execution, and scaling of the Customer Reviews ecosystem for Taiwan

• Partner deeply with KR Product, TW CX, and global Engineering to prioritize features and dictate service roadmaps

• Drive OKR planning across multiple stakeholder teams to align cross-functional roadmaps and secure resources

• Identify operational bottlenecks, remove blockers, and autonomously build step-by-step solutions

• Streamline multiple internal functions (including Legal, FP&A, CS, PR, and Ops) and design E2E SOPs that aggressively drive resource efficiency

• Analyze retail, CX, and sales data to identify systematic flaws and unlock business value (e.g., accelerating omnichannel coverage and expanding reviewable SKUs)

• Own end-to-end program schedules, mitigate risks, and drive global teams toward demanding, non-negotiable deadlines

Basic Qualifications

• 8+ years of experience in Program Management, Business Operations, or e-commerce within a fast-paced technology company

• Proven 0-to-1 track record of building net-new solutions, managing feature parity rollouts, and scaling programs to meet local market needs

• Strong analytical skills with the ability to dissect complex business problems and synthesize data into actionable strategies

• Uncompromising ownership and conviction, with the ability to push back on stakeholders, operate autonomously, and demand high-quality outcomes

• Experience leading large-scale projects and influencing senior leaders and cross-functional teams across global time zones without direct authority

• Fluent in English (written and verbal) to effectively communicate with global stakeholders and draft executive updates

Preferred Qualifications

• Strong understanding of AI and Large Language Models (LLMs) and how they can be leveraged to enhance Customer Experience, review ecosystems, and conversion rates

• Hands-on technical proficiency with data visualization, reporting tools, SQL, and Tableau

• Mandarin or Korean language skills are a strong plus to facilitate seamless communication with cross-border teams

Recruitment Process and Others

Recruitment Process

• Application Review - Job Fit Interview - Focus Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.

Privacy Notice​

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: ​