Sales Manager - MICE & Corporate

About the Role

We are seeking a dynamic, results-driven Sales Manager – MICE & Corporate to join our Sales & Marketing team. The successful candidate will be responsible for developing and driving group business from the corporate segment and Meetings, Incentives, Conferences & Exhibitions (MICE) agents, strengthening existing client relationships and identifying new business opportunities to achieve the hotel's revenue and occupancy objectives.

The ideal candidate must have a strong understanding of the UAE hospitality market, domestic and international group movements, Dubai's exhibition calendar and the corporate and MICE business landscape.

Key Responsibilities

• Develop and execute sales strategies to generate group room nights and revenue from corporate accounts, MICE agencies, event organizers, and destination management companies (DMCs).

• Proactively identify, solicit and secure new business opportunities across domestic and international markets.

• Manage the full sales cycle from prospecting and client presentations to site inspections, proposal preparation, contract negotiations and business conversion.

• Build and maintain strong relationships with corporate clients, MICE agents, PCOs, DMCs, travel management companies and key industry partners.

• Actively manage and respond to leads through MICE platforms and online sourcing portals.

• Monitor and leverage Dubai's key exhibitions, trade shows, conferences and major events to generate group and corporate business.

• Demonstrate a sound understanding of domestic and international group movements including corporate meetings, incentive groups, conferences and leisure groups.

• Conduct regular sales calls, client meetings, hotel presentations, networking activities and familiarization visits to maximize business opportunities.

• Prepare competitive proposals, negotiate rates and contractual terms and ensure business is secured in line with the hotel's commercial strategy.

• Work closely with Revenue Management, Reservations, Events & Catering and other operational departments to ensure effective lead conversion, accurate forecasting and seamless group delivery.

• Monitor market trends, competitor activities, account production and business performance to identify opportunities.

• Maintain accurate account profiles, sales activity reports, sales pipelines and monthly production forecasts.

• Achieve assigned revenue targets while maximizing profitability and maintaining the hotel's positioning in the luxury hospitality market.

Candidate Requirements

• Minimum 3–5 years of relevant sales experience in a 5-star hotel or luxury resort with a proven track record in MICE and corporate group business.

• Demonstrated experience in handling and securing group business from both corporate clients and MICE agents.

• Hands-on familiarity with MICE sourcing platforms and portals particularly Cvent.

• Strong understanding of domestic and international group movements including the requirements of corporate meetings, incentives, conferences, and exhibitions.

• Good knowledge of Dubai and the UAE's major exhibitions, trade fairs, conventions, and annual events calendar with the ability to translate these into business opportunities.

• Existing relationships with corporate accounts, MICE agencies, DMCs, and relevant industry partners will be an advantage.

• A valid UAE driving license is essential.

• Excellent communication, presentation, negotiation and interpersonal skills.

• Strong commercial acumen, business development capabilities and a results-oriented mindset.

• Proficiency in Microsoft Office and OPERA.

• Excellent command of written and spoken English. Arabic is an added advantage.