Senior Category Manager (d/f/m)

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

We are looking for a commercially driven and consumer-focused Senior Category Manager to join our team. In this role, you will lead the development and execution of category growth strategies that create value for our shoppers, customers and our business.

You will leverage shopper, consumer, and market insights to identify growth opportunities, shape category vision and strategy, and drive collaborative partnerships with key mass market retailers in the oral health care category. As a trusted advisor, you will work closely with Sales and Marketing to deliver sustainable category growth. You will proactively deliver compelling insights and category arguments that give confidence to our stakeholders that Haleon is the category expert.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following...

• develop and implement category strategies based on consumer, shopper, customer, and market insights.
• Customizing the local category vision & strategy and providing support for the customers in developing a long-term plan for the categories
• Lead category reviews and recommend actionable growth opportunities to retail partners.
• Influence internal and external stakeholders through data-driven recommendations and strong storytelling.
• Identify trends, risks, and opportunities within the category landscape.
• Providing best in class assortment and shelf management services to identify potentials at customer level
• Partner closely with Key Account Managers to support joint business planning and customer engagement.
• Collaborate with Marketing to ensure category strategies align with brand and portfolio priorities.
• Monitor category performance and evaluate the effectiveness of category initiatives.
  

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• University degree in business administration, economics, marketing or related.
• Significant experience in Category Management, Category Development, Shopper Insights, or related commercial functions within FMCG or consumer health.
• Strong analytical skills with the ability to interpret market, consumer, shopper, and retailer data.
• Experience using syndicated data sources such as NielsenIQ, Circana/IRI, Kantar, or similar.
• Proven ability to influence senior stakeholders both internally and externally.
• Excellent presentation, communication, and storytelling skills in German (C1) and English
  

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Highly passionate, innovative and results driven personality.
• True understanding of shopper thinking – experienced in transforming shopper insights into compelling category stories and channel plans
• Experience leading cross-functional projects.
• Knowledge of revenue growth management principles.
• Previous people leadership or coaching experienc
• Channel know-how of Mass Market (Drug, Grocery, Discount and dCom)
• GS1 Certified

Job Posting End Date

2026-11-25

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.