Social Media & Community Specialist Barebells

• Lead day-to-day social media strategy and execution, shaping the brand’s presence across Instagram, TikTok, Facebook, and other relevant platforms.
• Develop, create, and publish engaging social-first content, from initial concepts and storytelling to final production, including appearing on camera when needed.
• Monitor emerging trends, platform behaviours, and cultural moments to identify opportunities for timely, relevant, and authentic content.
• Manage community engagement by responding to comments, direct messages, mentions, tags, and user-generated content while maintaining a consistent brand voice.
• Turn audience interactions, standout comments, and community insights into creative storytelling opportunities that strengthen engagement and brand affinity.
• Monitor community sentiment, consumer feedback, and emerging conversations to identify opportunities, potential risks, and relevant insights for the marketing team.
• Identify potential brand ambassadors, creators, and advocates within the community to support ongoing brand growth.
• Support product launches, events, partnerships, and marketing activations by engaging audiences before, during, and after key moments.
• Assist with creator collaborations and product seeding initiatives to generate excitement and encourage authentic consumer advocacy.
• Collaborate with local marketing colleagues and global creative teams to ensure social content aligns with broader brand objectives while remaining relevant to Canadian audiences.

Requirements

• At least 1–2 years of hands-on experience in social media management, content creation, community management, or a related marketing role.
• Strong knowledge of Instagram, TikTok, and Facebook, including platform-specific formats, trends, algorithms, and content best practices.
• Demonstrated experience developing and producing engaging social content, supported by a strong visual eye and an understanding of digital storytelling.
• Confidence appearing on camera when required and the ability to create relatable, authentic content that resonates with online communities.
• Excellent communication, writing, and organisational skills, with the ability to manage multiple priorities and deliver content in a fast-moving environment.
• A strong understanding of online culture, humour, social trends, and audience behaviour, with the ability to identify opportunities for timely and relevant engagement.
• Creativity, initiative, and sound judgement, combined with the confidence to experiment with new ideas while maintaining brand consistency.
• A collaborative mindset and the ability to work effectively with local and international teams.
• Experience in consumer packaged goods (CPG), food and beverage, lifestyle, or wellness brands is an advantage.
• Previous experience working with influencers, content creators, or brand ambassadors is a plus.
• English–French bilingual skills are preferred but not required.
• Candidates should be comfortable working independently, taking ownership of projects, and contributing ideas from concept through execution.

Benefits

• Remote flexibility: Fully remote position within Canada, with a preference for candidates based in the Greater Toronto or Vancouver areas. Remote arrangements elsewhere in Canada may also be considered.
• Creative ownership: The opportunity to shape social media strategy, develop original content, and influence how a growing brand connects with its community.
• Meaningful impact: Direct involvement in building brand awareness, strengthening consumer relationships, and supporting expansion in an important growth market.
• Collaborative environment: Work closely with local marketing colleagues and global creative teams in a hands-on, fast-moving setting.
• Professional growth: Gain practical experience across social strategy, content production, community management, creator partnerships, and campaign activations.
• Active lifestyle culture: Opportunities to participate in activities such as run clubs, group workouts, races, and sporting events.
• Purpose-driven workplace: Join an international environment that values innovation, courage, drive, responsibility, and more sustainable business practices.