Senior Product Manager

 

AccuWeather is seeking a strategic and results-oriented Senior Manager, Digital Subscriptions to grow our subscription offerings across mobile, web, and connected platforms. This role is instrumental in defining the roadmap for our digital subscription services, driving audience growth and revenue, and ensuring competitiveness in a fast-evolving landscape. Reporting directly to the SVP of Digital Strategy, the successful candidate will bring deep expertise in subscription ecosystems, customer segmentation, product packaging, pricing strategy, and cross-functional leadership.

 

Key Responsibilities:

· Define and execute end-to-end product and go-to-market strategies for digital subscription offerings across all consumer segments.

· Conduct assessments of Total Addressable Market (TAM), perform customer segmentation and needs analysis, and develop pricing models and packaging strategies to drive business growth.

· Collaborate with cross-functional teams—including design, engineering, marketing, sales, operations, and business development—to ensure a unified approach to product development and market execution.

· Monitor market trends, competitive landscape, and emerging technologies to identify strategic opportunities and potential threats.

· Build and maintain robust financial models to support deci