Director of Lead Generation

Join our award-winning A-Team! 

Ready to produce exceptional results with exceptional people?  Get in touch, we would love to get to know you. 

Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go-to experts in the industry. Not only do we work with over 6,500 dealerships and every major manufacturer in the country, we’re well-versed in OEM standards and the intricacies of a dealership or group’s local business.

Director of Lead Generation leads the strategy and execution of marketing programs designed to attract, engage, and generate qualified leads for our business. This role owns the systems, campaigns, and channel performance needed to drive consistent  pipeline creation with a strong focus on  measurable demand generation outcomes

Key Responsibilities

- Lead Generation & Demand Creation (Primary Focus)

- Own and execute a top-of-funnel demand generation strategy to increase lead volume and pipeline contribution.

- Develop multi-channel acquisition campaigns across channels such as:

- Pa