Consumer Marketing Lead

About Alpen

Alpen Labs builds infrastructure for financial markets on Bitcoin.

Alpen Finance, currently an internal project name, is our vision for a Bitcoin-native, neobank-like experience: a best-in-class way for users to hold and use BTC and stablecoins while accessing financial services such as credit, earning interest, and spending.

Alpen makes this possible directly on Bitcoin, giving users access to modern financial services without requiring them to trust centralized intermediaries. Alpen uses zero-knowledge technology and programmable Layer 2 infrastructure to achieve this.

Our team includes engineers and researchers from organizations such as Blockstream Research, zkSync, Palantir, and Nethermind, as well as contributors to major open-source cryptography and blockchain projects.

About the role

We are hiring a Consumer Marketing Lead to build the marketing function for Alpen Finance from the ground up.

The product is prelaunch, with no established acquisition playbook or proven channel mix. You will help determine who our first customers should be, which problems and use cases matter most to them, and how to bring the product to market.

This means