Performance Marketing Lead

We are seeking a Performance Marketing Lead who thrives at the intersection of hands-on execution and strategic ownership. This role is for a builder, with entrepreneurial spirit, someone who can write the copy, launch campaigns, analyze performance, and hold partners accountable across the full paid and social ecosystem.

This role owns all performance-driven marketing, including paid and organic social media, SEM/PPC, OTT/CTV, display, paid and lifecycle email, while overseeing external agencies and leading a small internal team.

This role is accountable for results, efficiency, and scalable growth.

Hands-On Execution (Core Expectation)

• Write, test, and optimize high-converting copy and creative direction for:
• Paid and organic social media
• Paid and lifecycle email campaigns
• Display, retargeting, and OTT/CTV ads
• Build, launch, and optimize campaigns directly across:
• Social media platforms
• Email marketing platforms
• Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals
• Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC

Social Media Marketing Ownership (Paid + Organic)