Senior Integrated Marketing Manager,Wishlist

What the Role Is

This is a new role that owns integrated go-to-market strategy for every Wishlist moment: feature launches, seasonal pushes, and campaign activity tied to Registry/Wishlist. You’ll own user research, market sizing, and journey mapping, becoming the expert on the wishlist user. You'll direct the editorial and content work needed to bring each plan to life. You report to the Director, Customer Marketing, and hand finished plans straight to Brand & Creative, Growth channels, and Corporate Communications for execution, reporting on progress, and iterating to drive wishlist adoption and growth. This role exists because Wishlist is a core feature driving LTV growth, and needs a single owner focused on the user journey, threading strategy through to execution. This role will create a single point of partnership across product and marketing to enable faster and more cohesive go to market ways of working.

Who You Are

• You have worked in an Integrated Marketing role in a Senior role, leading through influence with proven success. - this is an IC role, requiring deep cross functional partnership to succeed. 
• User focused: Have taken UX, analytics and custom research and built a marketing strategy for a product that appeals to this specific customer. 
• Consumer marketin