Head of Institutional Marketing
Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.
We are seeking a results-oriented, crypto-native Head of Institutional Marketing to join the Blockchain.com Marketing Team. In this role, you will play a vital role in leading the marketing efforts for our Institutional business, Blockchain Institutional. Alongside your Institutional sales colleagues, you will be responsible for scaling the growth of the vertical, through product GTM campaigns, lead generation, branding & collateral, retention + CRM and owning Blockchain.com’s presence at key crypto events.
WHAT YOU WILL DO
- Successful Go-to-Market planning and execution: defining target audiences, creating compelling marketing collateral and executing effective channel distribution to a sophisticated crypto audience.
- Lead generation: Develop and execute independent lead generation campaigns for Blockchain.com Institutional sales team <
