Senior Manager, Marketing - Market Access

Reports to: Associate Director Marketing, Market Access & Strategic Accounts 

Location: Plymouth Meeting, PA (Hybrid) or Remote

Company Overview:

Braeburn is dedicated to delivering solutions for people living with the serious consequences of opioid use disorder. At Braeburn, we challenge the status quo and champion transformation of the management of opioid use disorder (OUD) by partnering with the community to create a world where every person with OUD gets the best possible care and opportunity to reach their full potential. Our shared commitment to innovation on behalf of patients enables us to help people with OUD begin and sustain recovery.

At Braeburn, there are opportunities to contribute to our purpose every day. We value authenticity and strive to amplify all voices. Our culture empowers everyone to be successful and unleashes our full potential.

Position Summary:

The Senior Manager, Marketing – Market Access will be responsible for partnering cross- functionally on marketing strategy development and execution of the materials, tools, and services to support market access, product acquisition, reimbursement, and transition of care—including provider, office staff, patient, payer marketing resources and communications.

Specific Duties:

• Lead the planning, execution, monitoring, and continuous improvement of all marketing plans and tactics related to:
  • Provider and office-staff access marketing including coverage navigation, prior authorization process, and reimbursement pathways
  • Consumer and patient access marketing, including education materials, patient coverage, and out-of-pocket cost communication
  • Payer marketing, including clinical and economic value story communication
  • Marketing support for the patient access team (e.g., hub and reimbursement teams)
• Support additional healthcare provider and/or account marketing needs, as required
• Collaborate with the Promotional Review Committee (PRC) to ensure that all brand- related materials meet requirements for accuracy with product labelling
• Execute all tactics in alignment with brand strategy in a compliant manner
• Manage the corresponding marketing budget for tactics under your responsibility, driving timely, cost-effective execution
• Generate customer insights through monitoring of the market, participation in market research, attendance of industry events, meeting with customers and interactions with internal stakeholders
• Proactively recommend new marketing initiatives and improvements in line with the brand strategy
• Actively contribute to the yearly strategic brand planning exercise and development of the plan for area of responsibility
• Build strong, trusted, collaborative relationships with key functional teams such as Market Access, Trade, Patient Support, Sales, Business Operations, Sales Training, Medical Affairs, Legal & Compliance and Regulatory

Skills:

• Strong analytical, project management, and communication skills
• Ability to work efficiently, operate independently but collaboratively, and exercise sound judgment in ambiguous or fast-evolving situations
• Effective management of agency partners to deliver high quality content and tools to effectively support the brand
• Robust knowledge of specialty pharmaceutical market dynamics and stakeholders, including payer, HCP, and patient coverage and access dynamics
• Strong understanding of the compliance, legal and regulatory pharma landscape, and ability to navigate through it
• Proficiency in AI tools and emerging technologies, with experience applying them to optimize workflows and/or support data-driven decision-making
• Willingness to travel 15 to 30% of the time for industry events and meetings with key stakeholders

Education/Experience:

• Bachelor’s Degree in Marketing, Business, or related field
• 5+ years of pharmaceutical industry marketing or a combination of marketing and related experience (e.g., market access, sales, market research)
• Experience with specialty pharma brand(s) with complex acquisition processes
• Demonstrated cross-functional collaboration and communication
• Proficiency with marketing operational tools and systems (e.g., Veeva PromoMats)

Braeburn is committed to ensuring equal employment opportunity for all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, military/veteran status, age, disability, or any other category/characteristic protected by law (collectively, "Protected Categories"). In fact, we encourage all underrepresented classes to apply for any open job positions with the company.

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