Customer Marketing Manager
About Campfire
Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.
About the role
Customer proof is Campfire's most persuasive marketing, and you'll own all of it. You'll build the customer marketing engine from the ground up: a steady flow of case studies and proof points, a reference and advocacy program Sales can lean on, a review-site strategy that makes us the obvious choice on G2 and Capterra, and customer video and testimonials that bring it all to life. Every team in Marketing and Sales will come to you, so you'll prioritize ruthlessly and communicate clearly.
What you'll do
Build and run the case-study and proof-point program: source candidates with Customer Success and Sales, run interviews, write and produce stories in multiple formats, and maintain a searchable proof library with quantified outcomes.
Own the customer reference program: recruit, tier and manage advocates; run the reference request process for Sales; track usage and protect customers from being over-asked.
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