Product Marketing Manager
About Campfire
Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.
About the role
You'll join Campfire's product marketing team as our second PMM, owning [focus area: product line, segment or persona]. You'll shape how we position and launch what we build, give Sales what they need to win, and bring the market's voice back into product decisions. This is a shared-services role: you'll work across Growth, Brand, Field and Customer Marketing to keep our story sharp and consistent everywhere it shows up.
What you'll do
Own positioning, messaging and narrative for [focus area], grounded in customer research, win/loss and competitive analysis.
Lead go-to-market for product launches: tiering, launch plans, internal readiness, launch content and cross-team coordination.
Build and maintain sales enablement (pitch decks, battlecards, objection handling, demo narratives) and run training with Sales and SDRs.
Own competitive int
