Performance Marketing Associate

About The Role

Campus is building the marketing function that helps more students find us, choose us, and enroll. This role is focused on paid digital acquisition — you'll manage and optimize paid campaigns on Meta and Google under the Sr. Manager, Performance & Lifecycle Marketing's direction.

This is a hands-on role. You'll pull reports, build and optimize campaigns, and coordinate across teams. You'll use AI tools heavily and be expected to maintain quality while doing it. The work is real and the pace is fast.

You're Excited About This Opportunity Because You Will…

• Manage and optimize paid campaigns for select programs across paid social and paid social under direction of the Sr. Manager, Performance & Lifecycle Marketing

• Pull and interpret campaign performance data; surface insights clearly and quickly partner with creative and lifecycle teams on testing, targeting, and budget pacing

• Support enrollment and application goals for specific programs by coordinating with lifecycle and social teams

• Support GTM media plans for new programs

• Contribute to conversion rate goals by identifying opportunities across t