Marketing Programs Manager

The Role

The Marketing Programs Manager owns integrated marketing campaigns from strategy and planning through launch, performance evaluation, and optimization. This role translates business objectives into clear campaign goals, target audiences, messaging, creative direction, requirements, and success measures while ensuring every marketing workstream contributes to one cohesive campaign experience.

As the central point of alignment across Marketing, Sales, Traffic Management, and other stakeholders, you will provide program-level direction, keep teams aligned as priorities evolve, and ensure campaigns are strategically sound and launch-ready. This role is ideal for someone who can balance big-picture thinking with attention to detail and confidently lead a high volume of work in a fast-paced environment.

Employee Value Proposition

This role offers a unique opportunity to work at the intersection of strategy, project management, paid media, creative, and broader marketing initiatives. Reporting directly to the VP, Brand Marketing, you will gain a global view of the business, collaborate with directors and cross-functional leaders, and help bring teams together around shared goals. The position combines a strategic program-management perspective with hands-on involvement across copy, video, graphic design, and other marketing materials