Product Marketing Manager

Role Overview:

As our Marketing Manager, you will be a responsible for defining and executing the go-to-market strategy for our portfolio of Digital & Service-enabled solutions.

This role requires a deep understanding of the logistics and supply chain market - its key players and customers to develop compelling messaging, positioning, and strategies that drive demand, adoption, and growth.

This role can be pursued at either of our offices in Zurich, Hamburg or Prague.

Responsibilities:

• Develop and execute comprehensive go-to-market strategies for new solutions, product enhancements, and market expansions.
• Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends. Translate insights into actionable strategies that differentiate our products in the marketplace.
• Craft clear and compelling messaging and positioning that resonates with target audiences.
• Lead the planning and execution of product launches, coordinating with cross-functional teams to ensure seamless execution and strong market impact.
• Develop training materials and content to empower the sales team to effectively communicate the value of our service and product offerings. Conduct training sessions and webina