Founding GTM Lead

About the Role

Build and run the go-to-market motion for an early-stage AI-enabled legal services company. You will own the systems, messaging, and execution that turn early customer demand into a repeatable revenue engine.

What You'll Do

• Own the full GTM funnel, from pipeline generation and sales through customer expansion and retention.

• Run experiments across channels, measure performance, and scale effective approaches.

• Generate and manage qualified pipeline through inbound and outbound motions.

• Create and distribute content across social platforms, blogs, and other channels.

• Develop partnerships with vendors, startups, and community organizations.

• Plan events, dinners, conferences, and other activities that build awareness and relationships.

• Design client and partner gifting programs to deepen loyalty and encourage referrals.

• Define positioning, messaging, pricing, packaging, and sales collateral.

• Build the GTM technology stack, including CRM, sequencing, enrichment, and automation tools.

• Use customer and perform