Head of Product Marketing

About the Role

This is the founding Head of Product Marketing role at a legal AI company, sitting within the go-to-market team and reporting directly to the Head of GTM with close collaboration with the CEO, Product, and Engineering. You will own how the company explains itself to the world, turning sophisticated AI and legal technology into language that people understand, trust, and remember.

What You'll Do

• Develop positioning and messaging that translates complex technical capabilities into simple, differentiated customer value.

• Own the editorial calendar, setting the agenda for what the company says and when, rather than servicing requests.

• Build product launch narratives first, defining the problem, message, audience, proof, and story before producing collateral.

• Write and edit across all company channels: website, product pages, emails, blogs, social, scripts, presentations, and sales materials.

• Partner with executives to shape their thinking into compelling posts, videos, panels, and interviews.

• Spend time with customers, Sales, and Success to understand buying motivations and bring that language into marketing.

• Direct video an